New month – new certificate! This time the team decided to take the HubSpot Social Media course and deep dive into how you can form the conversation around your company, create loyalty and attract new customers. We’ve summarized the main takeaways so that you can take your social media channels to the next level 🚀
Create a social media strategy
With an effective social media strategy, you have the possibility to communicate directly with your already existing and potential customers, when and where they want. In order to know what type of content to create, how you should talk to your followers and what channels you should use, it’s important that you identify and understand your ideal customer. To do that, you can create a “buyer persona”. This will enable you to become more personal and reach the right audience.
To complete your social media strategy you have to make sure it aligns with your overall business goals. When that is done, you can create your social media goals. A tip here is to follow the SMART-method, which means that your goals have to be specific, measurable, achievable, relevant and time-bound.
“Within a year I am going to reach 10 000 followers by only posting organic content”
Create a content strategy
In order to create a successful social media strategy you have to create interesting and valuable content. This will help you reach more people, create engagement, build loyalty and in the end, increase sales. It’s important to remember to create your content strategy based on your social media goals.
Before you start, ask yourself the questions: “What channels does my target group interact with the most?” and “What kind of content has gotten most clicks, views and comments?” When you’ve answered these questions, it’s time to create your content strategy. Remember to create content that’s tailored to each channel. This can be done by creating “campaigns”, where you can create similar content that’s adapted to each channel. In that way, the content in the different channels have the same goal but aren’t identical.
Build relations, create engagement and be SOCIAL!
Social media is ever-evolving and there’s always something new to learn. Back in the days you could create content and be sure that your followers would see it. Unfortunately, that’s not the case anymore. Because of the great amount of users and all the new algorithms that disfavour companies and brands, it’s harder to use social media to reach your followers. It is therefore important that you build relations. Try to listen to your followers and engage in their conversations. Why? Because there’s a greater chance that people who engage with you will trust you, show loyalty and recommend you to others.
To create engagement you should speak directly to your followers as if you know them personally. Be transparent, personal and use humour to humanize your company. By doing so, you can build strong relationships and maybe even get your followers to share your content, which will favour your visibility in the different channels. Keep in mind to only engage in conversations that are relevant and where you can deliver value.
In summary, to create engagement and form the conversations around your brand you have to create strategies based on your overall business goals, be personal and talk to your followers as if they were one person.